6 Steps to a Prosperous Ad Campaign

Lindsey Walters

We have all heard it before: April showers bring May Flowers. With May officially upon us, we are reminded of all things prosperous, flourishing & thriving. When it comes to marketing, advertising is a great way to make your company flourish by gaining more business. That is, if your ads are created and implemented properly.

Follow these 6 steps to a prosperous advertising campaign:

Know Your Target – Who do you want to reach? This is something you need to determine before you even make the ad. This will guide you in deciding what the ad should say, look like, and where you should be advertising.

Commit to your Ad – Did you know that a target must see a message at least 7 times before they take any action? In order for your advertising campaign to be effective you need to commit to your ad. This means you should stand behind paying the price for positioning and longer campaigns in order to see a successful ROI.

Keep it Simple – We cannot get enough of the KISS (principle). Apply it to your ads by not overdoing your ads with a bunch of wording or content.

Insert Call to Action – Just like drafting a marketing email, you must insert a call to action in your ad. Command your audience to convert.

Instate Tracking – Before your ad launches, you need to decide how you are going to track each ad. This can be done in many different ways such as utilizing Google Analytics or inserting third party tracking tags. Some companies that you advertise with (like insideARM.com) will make it easy by actually sending you monthly reports on ad performance.

Measure Results – Now that you have launched some sort of tracking mechanism to see how your ad is performing, you need to analyze your results. Our recommendation is to measure on a month to month basis. Is one ad performing better than another? Is this due to different creative, position, or placement? These results can help you decide where to place ads & what ads to run in the future, making the most out of your marketing dollars.

With everything flourishing around you, why are you waiting for your business to thrive? There is no better time than now to start growing your company. Want to see if insideARM is a match for you? Learn more about our audience & affordable advertising packages.