GE Money and Brooks Brothers Extend Long-Term Credit Card Partnership

GE Money, the consumer lending unit of General Electric Company (NYSE: GE), today announced a multi-year renewal of the Brooks Brothers private label card and Dual Card credit programs for the company’s 209 stores located throughout the United States and on its web site.

“We are pleased to continue our partnership with GE,” said Brian Baumann, Chief Financial Officer of Brooks Brothers. “Our top priority is to deliver exceptional customer service. Our card further enhances the customer experience. GE Money has more than 70 years of consumer finance expertise, offering customers rich loyalty programs and exclusive benefits.”

The Brooks Brothers private label card and Dual Card offer a host of benefits, including 15 percent off first day purchases on the card and a successful rewards program that provides 4 reward points for every $1 spent at Brooks Brothers and 1 point everywhere else that accepts the Dual Card. The credit card program also delivers exclusive cardholder events, pre-sale notification, no annual fee, and other benefits, such as cash access, travel assistance/insurance, and extended warranty coverage on the Dual Card.

“We are excited about extending our eleven year partnership with a leading retailer such as Brooks Brothers. This program demonstrates our commitment to providing high-quality, tailored service and customized marketing programs to Brooks Brothers’ affluent customers," said Margaret Keane, president and CEO of GE Money’s Retail Consumer Finance unit in Stamford, Conn.

Aspects of GE Money’s Dual Card are protected by U.S. Patent No. 6,915,277 (other patents pending).

About Brooks Brothers
Established in 1818, Brooks Brothers currently operates stores in the United States, Europe, Japan, Hong Kong, China, Malaysia, Singapore, Taiwan, Chile and Dubai. The company also sells its merchandise through a direct mail catalog and e-commerce site, brooksbrothers.com. Brooks Brothers was acquired in December 2001 by Retail Brand Alliance, Inc., a privately-owned company which is specialized in manufacturing, merchandising and retailing. Please visit www.brooksbrothers.com for further information and store locations.

About GE Money
With more than $200 billion in assets, GE Money, a unit of General Electric Company, is a leading provider of retail; banking and credit services to consumers, retailers and auto dealers in 55 countries around the world. With more than 130 million global customers, GE Money, headquartered in London, UK offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, debt consolidation, home equity loans and credit insurance. More information can be found at http://global.gemoney.com.