Q & A on DecisionPoint Campaign Analytics

Hugh Garber

Feedback from our clients has been overwhelmingly positive on DecisionPoint, SoundBite’s real-time business intelligence and campaign optimization solution.  Decision Point improves response rates, reduces communications costs, and increases campaign ROI.

Customers find the interactive visualizations and dashboards useful and enjoy how simple DecisionPoint handles complex analytics such as performance monitoring, data mining, and predictive analytics.

I recently sat down with Anthony Chamberas, SoundBite’s Director of Business Intelligence, to discuss how he’s working with clients to leverage the power of DecisionPoint. Below are some highlights from our chat:

Hugh: So, what does DecisionPoint mean for our clients?

Anthony: Quite simply, having the right data and insight at your fingertips can be the difference between successful and sub-optimal performing campaigns. DecisionPoint lets business users siphon through the typical data-dump of campaign results to derive meaning, value, and actionable insights to optimize customer communications. This includes multi-channel campaigns delivered via dialer, voice messaging, text, web, and email.

Hugh: Can you share an example of how a SoundBite client has benefited from DecisionPoint?

Anthony: Absolutely. We recently worked with a retail client that was experiencing very low responses to their marketing text message campaigns. DecisionPoint was used to analyze, refine, test, and optimize the text message content. Not only did this result in a meaningful increase in revenue, but it also led to a 30% reduction in campaign opt-outs.

Hugh: Does DecisionPoint have applications in other areas besides marketing?

Anthony: Yes. DecisionPoint can be used in so many ways for all kinds of companies, in multiple industries, across the customer lifecycle, such as in customer care and collections. In the last few months alone, I’ve worked with client representatives on various types of campaigns and communications ranging from promoting products, to facilitating surveys, to collecting payments.

Hugh: What other tangible results have SoundBite clients seen from using DecisionPoint?

Anthony: SoundBite has leveraged analytics best practices and key insights from DecisionPoint to improve the overall results of clients’ customer communications campaigns. This often results in reducing costs, increasing revenue to improve bottom line campaign profitability, and improving the customer experience.

To learn more about how DecisionPoint can benefit your campaigns, contact your SoundBite account executive.  To see some example DecisionPoint dashboards, monitoring analysis, and graphical visualizations, schedule a demo today.

As Senior Product Marketing Manager at SoundBite, Hugh is responsible for packaging, positioning and launching SoundBite’s products and solutions.  Previously he lead the product marketing, segmentation, and messaging efforts for Ipswitch, managing the company’s secure and managed file transfer solutions.  With two decades of experience crafting messaging, launching products and enabling sales teams, Hugh brings a wide range of knowledge and creativity to the SoundBite marketing team.