Discover Financial Services Introduces Biodegradable Discover Card

Discover Financial Services today announced the launch of a biodegradable Discover® Card option, the only U.S. biodegradable consumer credit card currently available in the marketplace.

The biodegradable Discover Card is made of biodegradable PVC, a substance that allows 99 percent of the card plastic to be safely absorbed when exposed to landfill conditions. The card plastic will begin to break down in soil, water, compost or wherever microorganisms are present; with it fully degrading within five years. The biodegradable card can be identified by the biodegradable symbol that will be visible on the back of the card.

“The biodegradable Discover Card is another way for environmentally conscious consumers to do their part to help protect our planet,” said Kelly Tufts, director of marketing planning & strategy at Discover Financial Services.

Discover Card also offers cardmembers an additional opportunity to help the environment by enrolling in paperless statements. In 2008, Discover Card sent nearly 14 million paperless statements, which has helped save more than an estimated 4.6 million pounds of paper.

Discover Cardmembers can simply request the biodegradable card at http://www.discovercard.com/customer-service/account/choose-design.html or by calling 1-800-DISCOVER (1-800-347-2683). Individuals looking to apply for the card also can call 1-800-DISCOVER (1-800-347-2683).

To learn more about Discover Card products, please visit www.discover.com.

About Discover Financial Services
Discover Financial Services (NYSE: DFS) is a leading credit card issuer and electronic payment services company with one of the most recognized brands in U.S. financial services. The company operates the Discover Card, America’s cash rewards pioneer. Since its inception in 1986, the company has become one of the largest card issuers in the United States. Its payments businesses consist of the Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation’s leading ATM/debit networks; and Diners Club International, a global payments network with acceptance in 185 countries and territories. For more information, visit www.discoverfinancial.com.