Experian Introduces Powerful New Portfolio Management Scores That Target Small-Business Risk

Costa Mesa, Calif. — Experian®, a global information services company, today announced the launch of three highly predictive credit scores that enable members of its Small Business Credit ShareSM program to quickly identify financial accounts that are most likely to become delinquent. Powered by Experian’s extensive business data and advanced analytics capabilities, the new portfolio risk scores help clients reduce costs and maximize revenue by allowing them to address accounts that could pose future business risks.

“These days, it is more important than ever for lenders to prevent losses by managing the risk in their existing portfolios,” said Allen Anderson, president, Experian’s Business Information Services. “We developed the new scores utilizing product-specific performance information based on recent economic conditions to optimize predictability. In fact, based on key statistical measurements, the new scores have outperformed other scoring models by as much as 60 percent in performance validations on financial portfolios.”

Experian’s Small Business Credit Share is a cooperative database that enables clients across multiple industries to contribute more detailed commercial payment information than is typically provided. In exchange, members receive exclusive access to unique account data from financial and nonfinancial trade contributors. The portfolio risk scores provide greater insight into financial portfolios, enabling program members to maximize existing account relationships and reduce the costs associated with manual review of marginal accounts.

Experian’s Small Business Credit Share Portfolio Risk Scores provide three model options to maximize portfolio performance:

• All financial score — Identifies businesses that are likely to go delinquent on a financial account within the next 12 months
• Commercial credit card score — Identifies businesses that are likely to go 90 days delinquent on a commercial credit card account at least once as well as an account that will go 60 days delinquent two or more times within the next 12 months
• Retail credit card score — This score is designed with the same parameters as the Commercial Credit Card Score but is focused specifically on commercial retail card accounts

To learn more about the Small Business Credit Share program, Experian’s new Portfolio Risk Scores or its other advanced business-to-business products and services, visit http://www.experian.com/b2b or call 1 800 520 1221. For more information about Experian, please visit http://www.experian.com.

About Experian’s Business Information Services
Experian’s Business Information Services partners with organizations to establish and strengthen customer relationships, enabling them to mitigate risk and improve profitability. The company’s business database provides comprehensive, third-party-verified information on U.S. companies of all sizes, with the industry’s most extensive data on the broad spectrum of small and midsize businesses. By leveraging state-of-the-art technology and superior data compilation techniques, Experian is able to provide market-leading tools that assist clients in processing new applications, managing customer relationships and collecting on delinquent accounts.

About Experian
Experian is a global leader in providing information, analytical and marketing services to organizations and consumers to help manage the risk and reward of commercial and financial decisions.

Combining its unique information tools and deep understanding of individuals, markets and economies, Experian partners with organizations around the world to establish and strengthen customer relationships and provide their businesses with competitive advantage.

For consumers, Experian delivers critical information that enables them to make financial and purchasing decisions with greater control and confidence. Clients include organizations from financial services, retail and catalog, telecommunications, utilities, media, insurance, automotive, leisure, e-commerce, manufacturing, property and government sectors.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Experian has corporate headquarters in Dublin, Ireland, and has operational headquarters in Costa Mesa, Calif., and Nottingham, UK. The Group employs approximately 15,000 people in 40 countries worldwide, supporting clients in more than 65 countries around the world. Total Group revenue for the year ended March 31, 2009, was $3.9 billion. For more information, visit http://www.experianplc.com.