Advanced CMS Technology Empowers Organization to Co-Launch Related Websites

HS Financial Group and the Law Offices of Timothy M. Sullivan have announced the launch of new websites at www.hsfgroup.net and www.timsullivanlaw.com, respectively. Built in partnership with Net Gain Marketing (NGM), the sites utilize the latest in content management system (CMS) technology to enable both companies to tell prospects and clients about their respective core competencies and a shared focus on ethics, professionalism, and excellence, all while enabling both sites to share content across domains where necessary.

Timothy M. Sullivan, Esq., founder of both organizations, commented, “Net Gain Marketing has delivered on every promise they made since we started working with them,” saying also, “We needed a robust solution that would accommodate more than one web presence to the world, and the solution recommended and implemented has given us what we need and more, helping us from both a marketing and an operational standpoint.”

The websites were built by NGM utilizing Telerik’s Sitefinity solution, enabling users to control the content for both sites with one log in on an as-needed basis. While each site maintains individual branding, pages, and other unique content, the use of shared content, templates, and themes streamlines the process of managing, updating, and publishing information across multiple sites, without requiring users to update both sites when the same change needs to be made on each.  Sitefinity also allows for integration with customer relationship management (CRM) platforms so incoming leads can be imported with ease.  With the ability to have just about anyone update the sites with very little training and even less frequent need to go back to the developer for future changes, this innovative technology offers a cost-effective, time-saving solution for multisite management.

HS Financial Group is a Veteran-Owned Small Business founded in 2000 by Timothy M. Sullivan, Esq., and located in Cleveland, Ohio. HS Financial focuses exclusively on consumer, government, education, and commercial collections; creditors’ rights; Fair Debt Collection Practices Act (FDCPA) defense; and representation of creditors in bankruptcy proceedings. The organization employs dozens of people, including collection professionals, attorneys, and support personnel with the overall mission of partnering with their clients in the management and liquidation of their delinquent receivables.  HS Financial strives to provide each client professional recovery results achieved through their core values of professionalism, ethics, and excellence.

The Law Offices of Timothy M. Sullivan, also a Veteran-Owned Small Business, is the sister company of HS Financial and was founded in 2005 in Cleveland, Ohio. A full-service law firm dedicated to serving corporate and government entities, its areas of expertise include creditors’ rights, bankruptcy, business law, commercial litigation, employment law, and real estate law.

NGM is a full-service marketing company operating primarily within the call center and credit and collection industries, with core competencies in creative and technical web development, communications consulting, public relations, RFP/RFI response, government contracting consulting, web design, and email marketing.