PR - Acxiom Buys MKTG Services to Expand Small, Medium Biz Market

Little Rock, Ark.-based Acxiom Corporation (Nasdaq: ACXM) has expanded its consumer and business data assets and marketing capabilities within small and medium business (SMB) markets through the acquisition of MKTG Services, Inc., an affiliate of CBCInnovis.

The acquisition pairs Acxiom – a global leader in customer information management and technology – with MKTG Services, which has 35 years of direct marketing data compilation and marketing services experience. MKTG Services’ key areas of expertise include marketing solutions for credit risk, bankruptcy identification, turn-key marketing systems, data sales and data processing services.

MKTG Services’ management team, led by Senior Vice President Stacey Girt, will join Acxiom to provide leadership for the MKTG Services team. The MKTG Services sales team will remain intact as well to carry on the exceptional customer care to which MKTG Services’ clients are accustomed. The customers will continue to benefit from access to the most comprehensive and accurate marketing information and data services in the industry.

“MKTG Services not only compiles data, but also develops new marketing solutions that will complement Acxiom’s existing capabilities,” said Alex Dietz, Acxiom Information Products Division Leader. “This acquisition also brings us an experienced sales force that specializes in compiled data sales, list brokerage and data processing services that support a strong client base, as well as new data assets to integrate with Acxiom InfoBase-X.”

“Our experience in helping clients grow and develop loyal relationships with customers mirrors the work that Acxiom has done for many years,” Girt said. “We believe that we will be able to broaden and deepen our database marketing and analytics services to clients by leveraging Acxiom’s data and solutions.”

MKTG Services’ headquarters are in Newtown, Pa., with offices in Florida and New York.