PR - New Acxiom Website Soars

It’s a brand new www.acxiom.com – worthy of a caped superhero’s debut!

Acxiom (Nasdaq: ACXM) today announced the launch of its revitalized website, an exciting new portal designed to help clients and prospects across all industries, plus investors and media, to better understand and more easily access the breadth of Acxiom’s products, services and solutions.

“Clients and prospects visiting the site will be able to quickly find an answer to their consumer risk and marketing challenges across offline and online channels on a global basis,” said Acxiom Global Strategy and Marketing Leader Rich Howe. Benefits of the new site include:

• More robust sections dedicated to describing ways marketers across industries can better acquire, retain and increase the value of their customers.
• Home-page access for qualified clients to license the use of data from the world’s largest, most current and comprehensive repository of customer intelligence.
• More multimedia, videos, podcasts and enlightening white papers and case studies designed to maximize a visitor’s experience.
• Easier navigation when matching business problems with Acxiom’s products, services and solutions.

“Whether a business is interested in creating a world-class marketing database, or considering advanced digital and e-mail marketing campaigns, implementing a banner advertising program or seeking a consultant to unleash the business intelligence of their customer information, Acxiom has the answers,” Howe said. “Our new website now adequately reflects our unique global ability to bridge the offline and online advertising worlds.”

“The new Acxiom.com is about one brand, one presence and one voice,” added Mimi San Pedro, Marketing Group Leader.

San Pedro said the company’s eye-catching, award-winning X-brand branding campaign, introduced in 2007, is now integrated prominently on the website, with some light-hearted fun along the way.

“Since our all-new site does a super job of highlighting Acxiom’s strengths and core services, it’s only natural that we debut a new superhero — X-Guy,” she said. “I could tell you more about X-Guy, but I’d rather invite you to the visit Acxiom.com and let him welcome you to the Acxiom experience.”