SoundBite Hosts Webinar to Discuss Proactive Costumer Communications

Now more than ever, companies need to focus on controlling their expenses while maintaining a continuous revenue stream.  Organizations should look towards proactive customer communications to enable more efficient interactions with customers – allowing faster payments and communicating special offers – while reducing operational costs and improving customer loyalty.

On November 6, Forrester Research and SoundBite Communications, Inc. (Nasdaq: SDBT) will host a one-hour webinar examining the various strategies that can be deployed when companies implement a proactive customer communications strategy, resulting in improved customer satisfaction and increased revenue. Elizabeth Herrell, vice president and principal analyst at Forrester Research, will be a guest speaker. Webinar attendees will receive a complimentary white paper titled, “Proactive Customer Communications Promote Closer Customer Connections: Market Growth Driven by New Services in Customer Care.” The white paper includes results of a recent survey of more than 200 key decision-markers in financial services, retail, telecom/media and other industries about their current and future proactive customer communications plans.

“Companies are facing more challenging times than ever and need to be proactively engage customers at all points in the lifecycle, from sales and marketing to collections. Adopting a multi-channel communications solutions will enable organizations to communicate more effectively with customers and reach them by the most appropriate vehicle—automated voice, text or email—based the on the customer’s preference,” said Mark Friedman, chief marketing officer at SoundBite Communications. “Forrester’s research explains why it is important for companies across many industries to adopt this type of technology now and how it can increase revenue and cut costs while keeping customers satisfied.”

REGISTER AT: http://www.soundbite.com/news-and-events/webinars/proactive-customer-communications

WHEN: Thursday, November 6, 2008, 2:00 p.m. ET/11:00 a.m. PT

WHAT: Webinar attendees will gain specific industry knowledge to:

• Improve customer loyalty and satisfaction in challenging financial times
• Determine appropriate communication channels for customers that yield the best results 
• Reduce operational costs while increasing revenue 
• Increase debt collected and prompt timely payments

WHO:
Mark Friedman, chief marketing officer, SoundBite Communications – As chief marketing and business development officer, Mark leads SoundBite’s expansion into new markets and product offerings. Mark has more than 20 years’ experience in a range of marketing, sales and business development positions with leading companies such as IBM, Lotus Development, Epoch Systems/EMC and Dragon Systems. Most recently, Mark served as CEO of Peppercoin, a provider of card-based merchant loyalty programs that was acquired by Chockstone, Inc. in April 2007.

Elizabeth Herrell, vice president and principal analyst, Forrester Research – Elizabeth serves IT Infrastructure & Operations professionals, focusing her research on enterprise communications, including unified communications and supporting applications such as messaging, conferencing, presence and IP telephony. Her coverage also includes contact center applications such as ACD, computer telephony integration (CTI), IVR, speech platforms and integrated services, workforce management, quality monitoring, performance management and predictive dialing.

About SoundBite Communications, Inc.
SoundBite Communications provides on-demand, integrated multi-channel communications solutions that enable clients to achieve superior business results. Building on its foundation as a leading provider of automated voice messaging services, SoundBite offers integrated voice, text and email messaging solutions that help clients deliver the right message, to the right customer, using the right channel, at the right time. Organizations in industries such as collections, financial services, retail, telecom and media, and utilities rely on the SoundBite Intelligent Communications Platform to send over a billion messages annually for collections, customer care, and sales and marketing applications. For more information, visit http://www.SoundBite.com.