Time to Hunker Down or Go for the Gold?

The Fed is likely to cut interest rates again next week by as much as a half point as it combats the unusual forces weighing on the economy stemming from the sub-prime mortgage crisis. The Fed obviously hopes that by cutting interest rates it will increase consumer and corporate borrowing. 

From my viewpoint, some executives are taking advantage of the downturn to expand operations to garner increased placement volumes and accounts that are being made available for purchase. These executives are using their bank lines of credit to open new call centers, hire C-level executives, purchase debt and acquire businesses. Other business leaders have decided to take a wait-and-see approach, and are sitting on the side lines until they have a clearer picture of the impact the credit crunch will have on their business.

What’s your move? Are you taking the Donald Trump approach and aggressively expanding in a down economy or do you prefer the Wal-Mart wait-and-see approach that it used when it launched its Website business?  Let me know.