U.S. Bank Selects Acxiom To Support Customer Acquisition Initiatives

Acxiom Corporation (Nasdaq: ACXM) has been selected by U.S. Bank to provide customer acquisition marketing solutions across all lines of business within the top 10 domestic credit card issuer’s Retail Payment Solutions (RPS) group.

Providing credit card services to leading U.S. companies, financial institutions, and other organizations, the new partnership will allow U.S. Bank to streamline its customer data integration (CDI) procedures by reducing processing time and increasing speed-to-market – an enhancement that will help support more effective target marketing strategies for the company.

“Acxiom’s ability to transform information into actionable assets such as acquisitions data will help us build an even stronger foundation for growth,” said Joe Swiacki, senior vice president responsible for new customer acquisition at U.S. Bank Retail Payment Solutions. “By providing U.S. Bank with faster processes and robust marketing intelligence solutions, we believe Acxiom will help us achieve the kind of quick return on investment that is needed in today’s fast-paced, competitive marketplace.”

U.S. Bank will also benefit from increased customer insight information resulting from improved analytic platforms provided by Acxiom.

“Acxiom is proud to play a role in U.S. Bank’s success by providing a cost-effective marketing database infrastructure,” said Bill Clay, Acxiom senior vice president – financial services. “Our solutions will help their marketing and risk professionals analyze customer and prospect data, better focus their marketing strategies, and make sound business decisions, giving them a tremendous opportunity to reach their growth and profitability objectives.”

U.S. Bancorp (NYSE: USB), with $242 billion in assets, is the parent company of U.S. Bank, the 6th largest commercial bank in the United States. The company operates 2,522 banking offices and 4,844 ATMs, and provides a comprehensive line of banking, brokerage, insurance, investment, mortgage, trust and payment services products to consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.

At Acxiom, we make information intelligent for many of the world’s leading and most dynamic companies, enabling them to acquire new customers, retain their most valuable customers, communicate with customers in the methods and times they prefer, and make profitable marketing and business decisions. Acxiom’s unmatched customer insight is achieved by blending the world’s largest repository of consumer data, award-winning technology and analytics, multi-channel expertise, privacy leadership, and superior knowledge of a wide spectrum of industries.

With decades of experience in the sector, Acxiom has unmatched success in transforming information into customer insight for seven of the top 10 retail banks in the U.S., helping launch successful customer acquisition campaigns, increase customer loyalty, and improve account-holder privacy.

Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia and China. For more information about Acxiom, visit www.acxiom.com.