PR - Alliance Data Signs Renewal Agreement with Alon USA

Dallas-based Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that it has signed a multi-year expansion and renewal agreement with Alon USA Energy, Inc. (NYSE: ALJ), to provide co-brand and private label credit cards services for Alon’s FINA-branded convenience stores.

Through this agreement, Alliance Data will provide an integrated credit and marketing solution for the FINA card program at Alon’s approximately 1,100 store locations throughout the southwest United States. A client of Alliance Data’s since 1987, Alon is an independent refiner and marketer of petroleum products with annual sales exceeding $3 billion.

The new co-brand credit card program will complement Alon’s existing FINA private label credit card program, providing select customer segments with an alternate card choice for making purchases. As is consistent with the private label credit card program, the co-brand offering will be targeted to customers that meet Alliance Data’s traditional credit quality standards. Both card programs will include points-based reward incentives geared toward strengthening brand-affinity and customer loyalty. Cardholders will earn rebates based on fuel and convenience store purchases, and will receive rewards on future purchases.

Under the terms of the agreement, Alliance Data will provide the following services for Alon across the entirety of the FINA credit card program: account acquisition and activation; receivables funding and credit risk management; credit authorization; card issuance; statement generation; remittance processing; marketing and customer service functions associated with the card programs.